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Digital marketing course with a supervised industry mentorship

Build the SEO, paid social, content and analytics skills modern marketing teams actually hire for, capped by a training campaign during your industry mentorship.

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Marketing

Programme overview

The Digital Marketing Programme provides in demand marketing skills and hands on experience across SEO, social media, paid advertising, content creation, email marketing and analytics. You work directly with industry tools — Google Ads, Meta Ads, email automation platforms and website analytics — and a 12 week supervised industry mentorship puts you inside a real marketing team running training campaigns. Suitable for beginners, career changers and entrepreneurs growing their own brand.

Duration

28 weeks total

Credential

Industry recognised, CPD accredited

Training

16 weeks self study, tutor supported

Mentorship

12 week mentorship, supervised

What You Will Gain

The outcomes built into the programme

Comprehensive digital marketing training in SEO, social, paid, email, content and analytics

Real world work experience — a 12 week supervised industry mentorship in a marketing role

Certificate of completion to boost your CV

Hands on practice with Google Ads, Meta Ads, email automation tools and website analytics

Career support and mentorship from experienced digital marketers

Programme Features

What is included

12 week industry mentorship

Hands on experience in a real marketing environment, working on training projects to develop your skills.

Flexible learning

Study at your own pace with online tutor led sessions.

Certificate of completion

A digital marketing qualification that enhances your CV and job prospects.

Expert mentorship and career support

Guidance from working marketers and coaches who help with CV writing and interviews.

Who Is This Programme For?

Designed for these learners

Aspiring Digital Marketers launching a marketing career
Graduates and students from business, marketing or communications backgrounds
Career changers entering marketing from other industries
Entrepreneurs and business owners generating leads and growing brand presence
Freelancers and consultants adding digital marketing to their service offering
Existing marketing professionals upskilling on modern digital tools

Requirements

What you need to take part

No prior marketing experience required — suitable for beginners and professionals
Basic computer literacy and curiosity about online marketing
Comfortable creating content and writing for an audience
Access to a laptop or desktop computer
Commitment to complete the 28 week training and mentorship programme

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Syllabus

Module by module breakdown

The training phase covers these modules in sequence. Each module includes self study material, applied exercises and course tutor support.

Weeks 1-2

Strategy, audiences and the funnel

Positioning, ICPs, channel selection and the modern customer journey.

Weeks 3-5

SEO and content

Keyword research, on page SEO, link building, content workflow.

Weeks 6-8

Paid acquisition on Meta and Google

Campaign setup, audience targeting, creative testing, budget discipline.

Weeks 9-10

Email and lifecycle marketing

Welcome flows, nurture sequences, win back campaigns.

Weeks 11-13

Analytics and attribution

GA4, UTM hygiene, reporting that drives decisions.

Weeks 14-16

Capstone campaign

Run a real end to end campaign with documented results for your portfolio.

Fees and funding

Be clear about what is and is not included

Speak to an advisor for current fees. A small ad spend budget during the capstone (typically £50-£100) is needed; we provide guidance on how to structure it.

Tuition can be paid in full or in monthly instalments. Speak to an advisor for the exact figure for your chosen start date.

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Programme FAQ

Honest answers about this programme

Is this just theory or hands on?

Heavily hands on. You run real Meta and Google campaigns during the programme and the mentorship, with supervised training briefs and simulated budgets.

Which platforms does the training cover?

Google Ads, Meta Ads, SEO (technical and content), email automation platforms and GA4 analytics.

Will I get a recognised marketing certification?

The programme prepares you for industry vendor certifications (Google Ads, Meta Blueprint, GA4). Those certifications are free and you take them when you are ready.

What kind of mentorship employers do you work with?

UK digital marketing agencies, in house marketing teams at SaaS, retail and professional services brands. We match to sector preference.